Design, Print, Sell : Marketplace Mastery on Etsy for Digital Artists
Global Canvas: Broadcast Your Creativity to the World Through Etsy
Welcome to our foundational course designed specifically for digital artists who are beginners in the world of online sales, aiming to learn how to use Etsy and Print on Demand services to create an automated business. This course is ideal if you’re just starting to explore the possibilities of turning your digital art into marketable products online. This course provides essential guidance and practical steps to get started.
Navigating the digital marketplace can be overwhelming. Many artists find it challenging to determine where to begin on Etsy, how to select an appropriate niche or products, and how to effectively utilize SEO. Additionally, crafting a strong, memorable brand that truly resonates with consumers introduces a unique set of challenges.
This course is designed to tackle these challenges head-on. You’ll discover how to make your artwork stand out in a crowded market, identify profitable micro-niches, and master pricing strategies that both cover your costs and appeal to your target audience. Additionally, we’ll help you develop a compelling brand that helps your art not only stands out but also resonates deeper with buyers.
Additionally, we are excited to feature Vladimir Chopine as a guest presenter for at least one week. Vladimir runs a successful Etsy store and will share invaluable insights and strategies that have contributed to his success.
By the end of this course, you’ll be well-equipped to manage the operational aspects of selling on Etsy, fulfill orders efficiently through our recommended Print on Demand service, and be set up to gain a new income stream.
We are going to show you a Complete Guide to design, print, and sell digital art using Etsy and Print on Demand so that you can…
- Maximize your artistic output by leveraging cutting-edge digital tools.
- Generate a sustainable income from your art without needing a physical store or gallery.
- Reach a global audience with your unique designs, boosting your brand visibility.
This is for you if …
- You’re a digital artist looking to transition from free platforms or social media to a more profitable marketplace.
- You have a collection of designs and not sure how to monetize them effectively.
- You are new to online sales and need guidance on setting up and managing an Etsy shop linked with a Print on Demand service.
This is for you if you want to accomplish…
- Building an online shop that reflects your brand and attracts customers.
- Understanding and applying e-commerce strategies specifically tailored for digital art.
- Automating the production and shipping process to focus more on creating art.
I am going to show you how to use Etsy even if you…
- Have limited technical skills related to e-commerce and digital marketing.
- Are unsure about the logistics of printing, shipping, and customer service.
- Lack experience in market research and pricing strategies for art products.
Without having to…
- Invest heavily upfront in inventory and equipment.
- Manage every aspect of production and shipping yourself.
- Sacrifice a significant amount of your creative time to business operations.
Proven Experience
Paul Bussey : Lead Trainer
I have been inspiring, promoting, educating and connecting digital artists since 2010. I’ve published over 145 issues of our magazines 3D Art Direct, Digital Art Live and VISNews, with in-depth interviews of fantastic artists that inspire others with their work.
I’ve hosted and organised over 300 live events to educate digital artists. Our webinars provide an interactive, informative and fun experience for our community.
From all these activities, you can see that the bulk of my activity is on marketing!
More recently we’ve created a dynamic, informative and connective forum for 3D digital artists called Digital Art Live STUDIO.
Vladimir Chopine : Owner of GeekAtPlay
The founder of Geekatplay and with a background in film production and computer sciences, 3D graphic has long provided a passionate pursuit for Vladimir, with a particular specialism in VUE. Serving 3D digital artists across the world, he has created over 2000 tutorials on VUE, The PlantFactory, Photoshop, Terragen, World Machine and a whole range of digital art software.
Vladimir is highly experienced in social media marketing and setting up income streams associated with digital art, including building his own Etsy store.
Originally from Moscow, he lives with his wife Ami Chopin, who is a professional writer in Salt Lake City, Utah.
=> Click HERE to see what you’ll learn in Detail
During the course what will you learn?
Topic 1 : Introduction to Etsy and Print on Demand
- Why use Etsy?
- What challenges exist with Etsy?
- Success stories from Etsy sellers
- 3 advantages of using print on demand
- Our No.1 recommended print on demand service
Topic 2 : Marketing starts with You, your Purpose and Strengths
- Your Purpose
- Your skillsets
- Defining Your Single Motivating Purpose
- Identifying your Strengths
- Your Unique Creative and Selling Propositions
- Marketing mindsets for artists
Topic 2 : Your Etsy Target Market
- Who are you going to serve?
- Customer Avatar
- Identifying the niche and then micro niches
- Interpreting Etsy’s Market Signals: search trends, bestseller badges, and shopping cart data.
- Discovering niches with Etsy’s own tools.
- Deep dive on two analytical research tools specific for Etsy you can’t do without
Topic 3 : Your standout Brand and Products
- Identifying the Right Products for Etsy and your customer niche:
- Strategic Planning: Starting with the end in mind
- Addressing Customer Needs and Desires
- Effective Product Positioning on Etsy
- Market Desirability
- Branding Your Etsy Shop
- Implementing a Value Ladder
Topic 4 : Four Typical POD Product Types and Design Considerations
- T-shirts
- Wall art
- Mugs and drinkware
- Stickers and decals
- Do’s and don’ts when using product templates
Topic 5 : Setting up your Etsy Store
- A catchy shop name
- Shop logo icon and banner
- The About section for you and your store
- Shop policy
- Shop announcement
- Setting up shipping profiles with Print on Demand Services
Topic 6 : Perfect Product Listings
- 7 advice points on product images
- Our recommended mockup generator tool
- Videos for products
- How to learn Etsy SEO
- Best use of product tags
- 5 high value tips for product descriptions
- Product pricing research
- 5 essential tips on pricing
Topic 7 : Tips and Marketing Strategies for Etsy (Vladimir Chopine)
- Vladimir’s approach to building visibility and brand on Etsy
- Insights on crafting product descriptions and using SEO on Etsy
- Strategies for leveraging Etsy’s algorithm for maximum exposure
- Understanding Etsy’s audience: What sells and why
- Customer engagement and retention
- Using promotions, free shipping and customization to enhance sales
- Analyzing and using Etsy sales data to refine marketing strategies
- Using A.I. Generative Art effectively on Etsy
Topic 8 : Etsy : The first 30 Days Success plan…and beyond
- Specific daily promotion tactics
- Customer interaction and specific personalised touches
- Social media and publicity strategies
- Fluid SEO and listing optimisations
- Using the Etsy shop dashboard effectively
- Bundle discounts and special promotions
- Networking with other sellers for cross promotion
- Product presentation enhancements : more likely to be featured by Etsy
- Long term and seasonal planning for peak sales periods
During the course what will you experience?
- Weekly live training and coaching.
- Clarity from four experts on their respective market places.
- Belong to a close-knit group of artists
- A private chat group and forum to keep the class connected every day
- Recognition of your progress and improvements
- Weekly challenges to help your strive and grow throughout the course
Here’s How it Works
8 Weeks of Support and Training
The group will run from Sunday the 7th of July at 20:00 BST (London) with a session on each subsequent Sunday. Each week we’ll have a Zoom webinar meeting (up to 1.5 hours) composed of training , coaching and follow up. The topics of these training sessions will be based on the above, but we’ll pay special attention to coaching you through your sticking points. We’ll provide you with challenges each week and worksheets to help design and clarify your own marketing vision. In our live meetings everyone will share wins, goals, and challenges to get support, accountability, and feedback from the group and guidance from us.
Private Forum to Interact Between Live Lessons
Any time you need some input or encouragement, you can turn to the private forum on a daily basis to connect with other group members. We’ve found that the private group forum area is a powerful connecting tool to keep the conversation going between the weekly meetings. This extends the benefits of the coaching group beyond the live sessions.
VIP Add-On
The VIP add on provides in depth coaching and provides some ongoing support as you set up your marketing and selling systems:-
- All the benefits of standard membership, plus one personal coaching session with myself to meet your specific needs and help launch/enhance your Etsy store – with a particular focus in helping you with our recommended Etsy analysis tools for determining products and SEO keywords.
- A Complete Video course (15 hours) on “How to Market your Art” for Digital Artists including specialist sessions from Esha (on selling at DAZ 3D), Ken Kawashima (selling at Renderosity) and Tasos Anastasiades (marketing visual narratives)
=> Click HERE – How to Market your Art : Video Course Details
- Target Audience: Artists and content creators seeking to improve their promotion and marketing strategies, particularly those producing regular content and ready to sell in markets like DAZ 3D and Renderosity.
- Course Structure: A 12 video set including sessions led by four experienced vendors and artists, each providing insights into their respective marketplaces and marketing techniques.
- Instructors:
- Paul Bussey: Expert in marketing and promoting digital artists.
- Vladimir Chopine: Specialist in 3D graphics and software tutorials.
- Sabine Hajostek (Esha): Experienced vendor at DAZ 3D.
- Ken Kawashima: Vendor at Renderosity and Hivewire 3D with programming expertise.
- Tasos Anastasiades: Graphic novel creator and Assistant Professor.
- Weekly Topics:
- Personal strengths and purpose.
- Identifying and understanding the target market.
- Building a standout brand and products.
- Market studies and essential marketing practices.
- Increasing visibility and authority through various channels.
- Marketing and Sales Techniques:
- Website management and lead generation.
- Sales page creation and content generation.
- Social media strategies and digital art marketplaces.
- Tools for managing marketing systems and automating work.
- Course Outcome: Students will develop actionable marketing plans, increase their visibility and authority, attract and convert leads.